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If you want to read only one book about how to start a new business in the digital economy, this is the one. The author describes a clear path and methodology from the initial idea ("Plan A") to a business model that actually works ("Plan B"). This is all about starting small, testing all your ideas rigorously and changing your business model over and over again until you end up with one that actually works. Nothing about big VC money, pitches or other start-up bla-bla, but some hands-on advice on how you should start and scale your business. Highly recommended! |
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The companion to "Running Lean". A little less practical, but nevertheless a very worthwhile reading. If you want to go a little bit deeper and learn more about the theory of building a lean startup, this book is for you. |
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I admit, I like Chris Guillebeaus attitude towards business and life in general a lot. In this book he examines several entrepreneurs that were able to start their business with almost no money an now make a living out of it. These are not the typical stories about young entrepreneurs that managed to collect big VC money and then sold their business for a fortune to Google or Apple. No, we are talking about Jon Average and how he was able to abandon the chains of employment and do his own thing. If you have a passion or an idea and still struggling to realize it, this book will give you some serious kicks in your butt. |
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Written by the founders of 37signals, this book will shake some of your traditional beliefs on what really matters when starting and running a business. Although the statements are often controversial and I do not agree with all of them, I nevertheless found the book an inspiring read which provides some fresh ideas that make you think. "Ignore the details early on", "Build half a product, not a half-assed product" or "Drug dealers get it right" my be the most common headlines in a business book, but the statements are sound and solid. You do not need to read the book from beginning to end. It contains many individual chapters, often not longer than a couple of pages, which makes it an excellent read whenever you can spend 10 minutes. |
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